Clear Goal: Increase Conversions
Our goal was to re-design the existing website, bring a new fresh look, improve the user experience by implementing clear color philosophy, clean layout with dominant CTAs, improve the website’s SEO performance by creating new pages with SEO optimized content – & most importantly increase conversions.
Faster Loading Time
Better SEO Performance
1. Dominant CTAs
The main CTAs are MindBody frames which were imported from the old website and which allow the user to book a yoga class. We improve their design and made them dominant within the website’s layout. We also implemented a menu cta and buttons redirecting to Schedule pages.
2. Improved SEO by Adding Class Types Pages
ZenLife Center for Healing offers many yoga classes but their description was only shown on popup within a MindBody frame which was downloaded from another server. By creating a page for every class, we let Google know which classes ZenLife offers.
3. Faster Loading Times
By optimizing the website’s content, including scripts and images, and adding the website to our super-fast dedicated server, it now loads 50% faster than the old website.