All American Waste Services: SEO, CRM & Nationwide PPC at 48,000-Page ScaleUSA Nationwide
SEO, CRM Management, and Nationwide PPC for a High-Scale Waste Services Platform
Brokerage
Service BusinessProject Overview
All American Waste Services operates a large-scale waste and sanitation platform serving customers nationwide.
All American Waste Services operates a large-scale waste and sanitation platform serving customers nationwide. The company needed a digital strategy that could support high-volume lead generation, complex technical infrastructure, and consistent performance across SEO, paid media, and CRM operations, all at once.
Ciphers Digital Marketing manages the whole stack: search engine optimization, CRM-driven lead flow, nationwide PPC campaigns, and the technical deployment of a large Svelte-based website supported by Cloudflare and GitHub.
The Challenge
- The website contains over 48,000 pages, making SEO scalability, crawl efficiency, and deployment reliability critical.
- Lead generation was fragmented across channels, with limited visibility into attribution and follow-up performance.
- Paid advertising had to run nationwide while holding cost control and lead quality.
- The site infrastructure required ongoing support for stability, security, and performance at scale.
The Strategy
Ciphers Digital Marketing implemented a multi-layered strategy designed to support growth, performance, and technical reliability.
SEO at scale
We built and maintain a structured SEO framework designed for large-scale indexing: technical optimization, internal linking systems, and search-friendly page architecture that supports tens of thousands of URLs without sacrificing performance.
CRM management for lead generation
CRM workflows capture, route, and track inbound leads from organic and paid sources, giving the team visibility into lead quality, response timing, and conversion outcomes.
Nationwide PPC management
We manage paid search campaigns across regions nationwide, intent-based keyword targeting, geographic segmentation, and ongoing optimization that balances volume with efficiency.
Technical infrastructure and deployment
The site is built in Svelte, managed in a GitHub repository, and deployed through Cloudflare. Our web development team oversees this environment for stable builds, fast delivery, security, and uptime across a very large page footprint.
Execution
Our team handled ongoing coordination between SEO, paid media, CRM systems, and infrastructure.
Our team handles ongoing coordination between SEO, paid media, CRM systems, and infrastructure: continuous SEO maintenance across thousands of pages, campaign adjustments driven by performance data, CRM refinements to improve lead handling, and technical oversight of the Cloudflare/GitHub deployment pipeline.
Each system is treated as part of a single ecosystem rather than isolated services.
The Results
Results Highlighting Daily Lead Volume and Operational Stability
- The custom CRM built on SugarCRM consistently captures approximately 35 to 150 inbound leads per day from organic search and paid media combined, depending on market demand and seasonality.
- Centralized lead routing and tracking improved visibility into lead sources, response timing, and performance across regions.
- The large-scale Svelte website remains stable and performant across more than 48,000 pages, supported by Cloudflare deployment and GitHub-based version control.
