Brokerage
eCommerceOverview
Best Rubber Mulch is a leading supplier of eco-friendly rubber mulch for playgrounds, gardens, and commercial spaces, selling nationwide through a WooCommerce store. When they came to Ciphers Digital Marketing, daily sales had stalled at 1 order per day.
What followed is the clearest before-and-after in our portfolio: a rebuilt ecommerce site, a comprehensive organic SEO program, Google Shopping, and PPC support that moved the business from under $300K to approximately $3.2 million in annual sales.
The Challenge
Despite a superior product line, Best Rubber Mulch couldn’t turn it into online growth:
- Sales stagnation at 1 order per day
- Weak organic traffic to the WooCommerce store
- Product pages that weren’t ranking for rubber mulch and eco-friendly landscaping terms
- A shopping experience that didn’t support conversion
As CEO of Ciphers Digital, I’ve led our team to innovate and drive growth, notably increasing Best Rubber Mulch’s orders from 1 to 10+ daily. My focus on digital transformation and market trends has empowered us to achieve remarkable results. I’m committed to excellence, inspiring my team and earning our clients’ trust.
The Strategy
Ciphers Digital provided a full-stack program for Best Rubber Mulch: a rebuilt ecommerce website with custom payment gateways, advanced organic SEO targeting rubber mulch and eco-friendly landscaping terms, local SEO across all 50 US states, targeted PPC campaigns for immediate traffic, and a successful Google Shopping implementation that put products directly into shopping results.
Web Development
Crafting a user-friendly, engaging, and responsive website to enhance customer experience and facilitate higher conversion rates.
Local SEO
Across All 50 US States: Implementing targeted local SEO strategies to improve visibility in search engine results across every state, ensuring local customers can easily find and access Best Rubber Mulch’s products.
Search Engine Optimization
Employing advanced SEO techniques to increase organic search traffic by improving rankings for key terms related to rubber mulch and eco-friendly landscaping solutions.
PPC Ads
Launching carefully crafted pay-per-click advertising campaigns to drive targeted traffic and immediate results, effectively complementing the organic growth from SEO efforts.
Execution
The WooCommerce SEO work ran on two tracks. Technical: site architecture, crawlability, page speed, and clean product schema. Content: optimized product pages and category content matched to how people actually shop for rubber mulch. The new site design tied it together with a buying experience built to convert the traffic the SEO delivered.
The Results
- Organic traffic to bestrubbermulch.com increased 200%.
- Daily orders grew from 1 to 10+ per day.
- Annual sales climbed to approximately $3.2 million, up from under $300K.
- Google Shopping was successfully implemented alongside the organic program.
- Search rankings, user engagement, and conversion rates showed sustained improvement, and Best Rubber Mulch continues to benefit from ongoing SEO work.
