Copper Wren LawCiphers Digital Case Study, Copper Wren Law, Arizona
Copper Wren Law moved from an outdated website to a stronger online presence across Arizona search results. This case study covers the website redesign, local search strategy in Mesa, and content improvements that helped increase visibility and bring in more qualified client inquiries.
Service Business
300% Increase in Organic Traffic
Using a focused search visibility strategy and more than 115 carefully selected keywords, Copper Wren Law achieved a 300% increase in organic traffic in Mesa, AZ.
In a competitive legal market, strong online visibility helps potential clients find trusted firms. Ciphers Digital partnered with Copper Wren Law to refresh the website and improve search performance, leading to meaningful gains in visibility and rankings.
This case study outlines the data driven approach, including content, technical improvements, and website updates, that helped strengthen Copper Wren Law’s presence across Arizona, with an emphasis on the Mesa area.
79.4% Increase in Non-Brand Keywords
Copper Wren Law saw a clear improvement in organic position distribution, including a 79.4% increase in visibility for non-brand queries.
By focusing on non-brand keyword optimization, more people searching for legal help, without a specific firm in mind, found Copper Wren Law through search results.
Keyword Visibility Improved Across 147+ Queries
For Copper Wren Law, improved search visibility helped the firm appear more often for important local searches.
The campaign focused on more than 147 transactional keywords, including phrases such as Mesa estate planning attorney and related probate and estate law topics, which supported stronger rankings and a measurable increase in organic traffic.
Competitive Positioning in Mesa
Copper Wren Law strengthened its position among competing firms in Mesa, AZ. Using competitive research and a focused visibility plan, we mapped the local landscape and identified where the firm could gain ground. This case study covers the work completed across content, social engagement, and select paid campaigns to support steady growth in reach and awareness.
