Event Status: This event is fully booked with 15 BYU-Idaho Communications students registered. RSVP is now closed.
Event Overview
15 students from the BYU-Idaho Communication Department will visit Ciphers Digital Marketing for a private, hands-on learning session led by agency founder and industry expert Mike Rux.
This closed-door opportunity provides real-world insight into digital marketing campaigns, career development, and what it takes to succeed in the digital space today.
What Students Will Learn
Real-World Digital Marketing Case Study
Students will experience a full client campaign breakdown, including goal setting, digital strategy, SEO, paid ads, content development, and actual performance results that drove business growth.
Step-by-Step Execution Process
- Discovery & client assessment
- SEO research & keyword targeting
- Content creation & optimization
- Paid ads, PPC & targeting
- Analytics review & campaign refinement
Critical Career Skills
- Communications & PR integration
- SEO, content marketing & search visibility
- Paid media management
- Analytics & performance reporting
- Client communication & leadership
Personal Success Habits from Mike Rux
- Staying ahead of digital trends & Google updates
- Professional development & continuous learning
- Client relationship management & agency leadership
Digital Marketing Job Market Insights
Mike will share current hiring trends, what agencies look for in entry-level candidates, and how communications, PR, video, and leadership roles intersect with modern digital marketing careers.
Who Should Attend
This session is exclusively for BYU-Idaho Communication majors, including:
- Public Relations students
- Video Production students
- Organizational Leadership students
- Digital & Social Media emphasis students
About Ciphers Digital Marketing
Ciphers Digital Marketing is a full-service digital agency based in Arizona, specializing in SEO, web development, paid advertising, and content marketing. Founded by Mike Rux, the agency partners with businesses to create measurable growth through data-driven digital strategies.
