How Can I Market My Business Correctly on LinkedIn
Will Linked In play a major role in my business marketing efforts? At Ciphers Digital Marketing Agency, we get this questions on a regular basis. Our clients ask us how to use LinkedIn correctly, to have an impact on their event and business goals. The answer to this question is YES! Linked in can contribute majorly to marketing your events and business services on social media.
Did you know? 52% of companies acquire B2C customers by marketing on linked in. 51% of LinkedIn members say they are more likely to buy from a company they engage with on Linked in. With statistics such as these rising through the social media craze rank. Your question may be, how do I market my business service or events on LinkedIn?
We Recommend Posting Twice Daily on LinkedIn, Before & After Work
At Ciphers, we have put our marketing minds together and came up with a quick checklist for you to follow. But before you continue reading, keep in mind. Setting up a successful profile on LinkedIn requires you to keep your account up-to-date, for reassurance of your contact and references. Maintaining your profile with regular updates and status changes. As well as, posting valuable content on a regular basis.
At Ciphers Digital, we recommend once or twice a day, preferable in the morning (before your followers head off to work), on their lunch hour “Mid-Day” and once in the evening, when the work day is complete. This schedule will help you gain their attention for quick and valuable social media engagement. Also keep in mind, your content pillars should live on your own recourses (i.e your website). Meaning build a large amount of content, a pillar and parse this out to posting every day. One pillar of content can be microburst into an entire month of LinkedIn in posting, every day.
Follow these recommendations to market yourself or your business on LinkedIn.
- Have a complete and accurate profile
- Connect everyone relevant to your business goals
- Be compelling and engaging.
- Recommend influences in your vertical
- Join targeted groups in your space
- Add advanced applications (Connect with twitter and the like)
In conclusion, remember Linked in can be a great marketing tool for your business and events. You must stay consistent, posting on a regular basis. Have a complete profile and accurate business, as well as personal profile information. Be engaging and connect with the right people in your vertical. Good luck with your marketing efforts, if you need further assistance. We would be happy to provide you a free discovery & consultation, to analyze your current LinkedIn marketing efforts.