Get Control Over Your Link Profile with Link Analyzers
Link Analyzer tool supports you in gathering the data necessary to optimize your Search Engine Optimization (SEO) efforts by allowing you to calculate the internal-to-external link ratio for any website.
Simply insert your website’s URL and hit Enter. Most programs will crawl the site in a couple of seconds and generate a comprehensive link analysis report. Your data is arranged cleanly and presented using four main metrics: Total Links, Internal Links, External Links, and NoFollow/DoFollow Links.
What are Internal Links?
Internal links connect pages inside a given web domain to one another. They are typically used in the primary navigation of your website’s information hierarchy.
When built correctly, your internal link structure boosts page stay time, decreases bounce rate, and promotes the quality of your site to Google’s crawl-bots. There are four commonly used types of internal links that you should know about:
Navigational Links
Navigation links are the interconnected web you establish on your navigation bar to assist your site visitor in navigating from page to page. Menus, tables of contents, and indexes are all common examples.
Contextual Links
Contextual links are links within your website or blog that you share within the context of your content. A typical blog page, for instance, directs visitors to an internal page that categorizes their blog content.
Image Links
These are the links you provide to image assets, typically located alongside the images you publish.
Boilerplate Links
Footer links, often known as boilerplate links, are referred to as site-wide links. These are hyperlinks that appear on almost every page of a website.
What are External Links?
External or outgoing links are links from your website (the source) to another domain (the target). For example, when you reference a pertinent news piece in your most recent blog post and include a link to the matching destination URL in the text.
We refer to these as external links because you are linking from your site to another site on a different domain. Today external links are evaluated by the main search engines using various metrics. Among these metrics are:
- The link’s anchor text
- The linked domain’s trustworthiness
- The frequency of similar links on the source page
- The connecting page’s popularity
- The source and target domains’ relationship
- The number of anchor text variants used to link to the target page
- The content relevancy between the source and target pages
External links are a great indicator of a web page’s popularity and relevance. External links are more consistent and quantifiable compared to website traffic data, which is frequently chaotic and difficult for search engines to track accurately.
This confusion results from the fact that private server logs obscure traffic numbers, whereas external links are readily accessible and preserved.
NoFollow and DoFollow Links Explained in Plain English
Dofollow and Nofollow backlinks are two different mechanisms for detecting a link and instructing Google on correlating it with the website to which you are linking. Dofollow links assist a website in gaining authority, whereas Nofollow links do not pass on link equity, or what savvy SEO practitioners refer to as “link juice.”
It’s essential to understand your link profile since it will provide you with a clear indication of whether you’re headed in the right direction with your SEO strategy.
