Agency » Projects » Training Studio Case Study

Digital Marketing for Personal Traning Studio

Unique, result-driven health club in Gilbert, AZ


Converting Web Design

During the last 45 years, the number of people with obesity tripled which means that more and more people look for ways to lose weight and stay in shape. Team AfterBurn is one of the health clubs with real results and hundreds of happy clients who just feel better in their bodies. Our aim was to show it to the public – show the real testimonials, the enthusiastic trainers, and the unique atmosphere on images and videos from the gym. 

The new website is 100% responsible, 58% more converting (data from the last 3 months compared to a 3-month period before website re-design).

health club website mockup

Achieved Improvments


Conversion Rate Improvment

Loading Time Improvment


Traffic Increase

Services Provided


Converting Web Design and Development


SEO (Search Engine Optimization)


Content Marketing and Optimization

Lead Magnet: Free Membership Trial

Every well-converting website should contain a lead magnet. This is usually a free product or service that offers something valuable to users in exchange for their contact information. You may often see free ebooks, free audits, and even free physical products. In case of Team AfterBurn, we decided for a free trial membership pass which gives users the opportunity to train in the gym for a limited amount of time a meet the awesome personal trainers there.

lead magnet for a health club

100% Mobile Reposivity

Over 70% of this website’s traffic (website visitors) comes from mobile devices (which is more than the overall average of 55% for 2021) and therefore it is crucial important that the website is perfectly optimized. In fact, we built it with “mobile-first” in mind.

Improved Loading Times

Before our re-design, the website loaded in 4+ seconds. After Ciphers Digital website re-design, the website now loads in under 1.5 seconds which is much appreciated by Google and other search engines.


Let’s Build an Awesome & Converting Health Club Website for Your Business

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