How do you view the role of social media in business?

Building a trusted brand on social media platforms is complex and requires an understanding that your brand must be visible and perceived positively across platforms such as Facebook, Instagram, TikTok, Google Reviews, Trustpilot, and more. However, every business still needs a conversion-focused platform, typically a website. In most cases, conversions do not occur on social media but rather on a platform specifically designed for conversion.