Premier Design-Build-Remodel: Remodeler Website, SEO & Google AdsMesa & Scottsdale, AZ
A design-build website rebuild, two-showroom local SEO, and a Google Ads tracking overhaul for an Arizona kitchen and bath remodeler established in 1994
Service Business
Skilled TradeProject Overview
PREMIER DESIGN-BUILD-REMODEL HAS REMODELED ARIZONA KITCHENS, BATHROOMS, AND WHOLE HOMES SINCE 1994, FROM SHOWROOMS IN MESA AND NORTH SCOTTSDALE.
The Premier home page opens on a finished kitchen with the 4.9-star rating, showroom phone, and consultation button above the fold.
Premier Design-Build-Remodel is a full-service design-build remodeling firm led by President Greg Heden. Established in 1994, the company takes kitchen, bathroom, whole home, casita, and addition projects from first consultation to final walkthrough, backs its work with a 10-year labor warranty, and runs two showrooms: one on Baseline Road in Mesa and one in North Scottsdale.
Premier brought three decades of reputation to the table, including multiple Best of Houzz awards and Qualified Remodeler Top 500 rankings. The website had to carry that weight, show real finished projects, and give a homeowner planning a major remodel a confident way to start the conversation.
We rebuilt the site on WordPress and Bricks, restructured local SEO around both showrooms, and rebuilt Google Ads conversion tracking so the account optimizes toward real leads. The numbers below come from Premier’s own GA4, Search Console, Google Business Profile, and Google Ads accounts, shared with their permission.
Drag-to-compare sliders show real Premier kitchens photographed from the same spot before demolition and after the final walkthrough.
The Challenge
High-ticket buyers research for weeks
Remodel clients compare portfolios, warranties, and process long before they call. The site had to answer those questions and prove the work with real photos, not stock images.
Two showrooms, two markets
Mesa and North Scottsdale draw different homeowners from different parts of the Valley. Each showroom needed its own page, its own Google Business Profile connection, and nearby city pages pointing back to it.
Leads that weren’t being counted
Phone calls were tracked through CallRail, but form and booking tracking had gaps, and the Google Ads account counted only one kind of lead. You can’t optimize ads toward leads you aren’t counting.
The Strategy
WE TREATED EACH SHOWROOM AS A LOCAL HUB, BUILT THE SITE AROUND REAL PROJECT PROOF, AND MADE EVERY LEAD MEASURABLE.
A five-step Gravity Forms consultation request qualifies project type, timeline, and budget before contact details.
Showroom hubs and city wheels
The Mesa and Scottsdale showroom pages anchor local SEO. City pages for Phoenix, Ahwatukee, Gilbert, Chandler, Tempe, and Paradise Valley link to the nearest showroom and out to four service spokes: kitchen remodeling, bathroom remodeling, whole home remodeling, and casitas and home additions. It’s the same Hub, Wheel and Spoke model we use for every service area business we build.
Proof over promises
The home page leads with drag-to-compare before and after sliders of real Premier projects, from a Troon kitchen in North Scottsdale to a Terravita powder room, each photographed from the same spot before demolition and after the final walkthrough. Awards, the 10-year labor warranty, and the leadership team follow.
A consultation form that qualifies
A five-step Gravity Forms request asks for project type, timeline, and investment level before contact details, so Premier’s designers know the scope before they call back.
Written for answer engines
Service, showroom, and FAQ pages answer the questions remodel clients actually ask in plain, quotable sentences, which is what Google’s AI Overviews pull from. Our AI SEO guide for 2026 covers the approach.
Execution
WE REBUILT THE SITE, CONNECTED BOTH SHOWROOM PROFILES, TRACKED THE MAP EVERY WEEK, AND REBUILT GOOGLE ADS AROUND REAL LEADS.
- Bricks rebuild. A new WordPress site on Bricks Builder with a portfolio split into kitchen, bathroom, and multi-room remodels, plus a blog and a Phoenix remodeling guide.
- Showroom profiles. Each showroom’s Google Business Profile links to its own showroom page instead of the home page, so local searchers land on the right location.
- Weekly map tracking. Since January 2026 we’ve scanned both showrooms every week in Local Falcon on an 81-point grid, five miles out, for kitchen and bathroom remodel searches.
- Lead tracking. We set up GA4 lead events for forms and booked consultations, then imported booked consultations (Calendly) and first-time phone calls (CallRail) into Google Ads as primary conversions next to lead forms.
- New Google Ads account. A fresh account launched in June 2026 and now bids toward the full set of lead conversions. Our Google Ads management runs it.
The Results
PREMIER’S VISIBILITY IN GOOGLE AI OVERVIEWS NEARLY QUADRUPLED IN A YEAR, AND ORGANIC CLICKS AND SHOWROOM PROFILE VIEWS ARE UP YEAR OVER YEAR.
- AI Overviews: 49 to 187 keywords. Our Semrush research shows premierkitchenandbath.com in Google AI Overviews for 187 keywords in September 2026, up from 49 in September 2025.
- Organic clicks up 27%. Google Search Console recorded 130 organic clicks in September 2026, compared with 102 in September 2025. April 2026 brought 210 clicks, the highest monthly total since at least June 2025.
- Mesa showroom profile views up 23%. The Mesa Google Business Profile drew 1,045 views in September 2026, up from 852 a year earlier. August was up 25%, with 1,251 views versus 1,004.
- Map pack strength in Mesa. On the October 7, 2026 scan, the Mesa showroom held an average map rank of 3.6 for “kitchen remodel mesa az” across the full 81-point grid.
- 1,233 first-time callers. GA4 recorded 1,233 first-time phone calls, tracked through CallRail, from January through September 2026.
- Tracking that counts real leads. After we added booked consultations and first-time calls as conversions, Google Ads recorded 9 conversions in the first 13 days of October 2026, including 4 booked design consultations, at $146.59 per conversion. All of September recorded 2 conversions at $1,411.84 each.
Planning your own growth? Talk with our team about local SEO and AI search visibility for your Mesa or East Valley service business.
