Pro Seal AZ: Paver Sealing & Epoxy Floor Website DesignGilbert, AZ
A premium, photo-led WordPress website and Hub, Wheel and Spoke local SEO build for a family-run Gilbert paver sealing and epoxy garage floor company
Service Business
Skilled TradeProject Overview
PRO SEAL AZ IS A FAMILY-RUN GILBERT COMPANY THAT SEALS PAVERS, TRAVERTINE, AND FLAGSTONE AND INSTALLS FULL-FLAKE EPOXY GARAGE FLOORS ACROSS THE PHOENIX VALLEY.
The Pro Seal AZ home page: a sealed paver driveway hero, one clear estimate button, and the ROC license and Google rating in the first screen.
Pro Seal AZ cleans, re-sands, and seals paver driveways, patios, and pool decks, cares for travertine and flagstone, and installs full-flake epoxy garage floors with a polyaspartic topcoat. The company holds Arizona ROC license #353769 and a 5.0-star Google rating.
Their work is visual. A freshly sealed driveway or a new garage floor sells itself in a photo, so the website had to put the work front and center, look as premium as the finish, and turn a homeowner’s interest into a booked on-site estimate.
Our team designed and built the new azproseal.com on WordPress and Bricks Builder using our Hub, Wheel and Spoke local SEO strategy. It went live in September 2026.
A drag-to-compare slider shows a real Pro Seal AZ driveway before and after sealing.
The Challenge
A visual trade needs a visual website
Homeowners comparing paver sealers want proof: deeper color, a clean sheen, tight joints, and a garage floor that won’t peel in July. The site had to show finished work in the first scroll, on any screen, without slowing the page down.
Two services, two buyers
Paver sealing and epoxy garage floors attract different homeowners with different questions. Each needed its own page and its own path to a quote, without the pages competing for the same searches.
Trust a homeowner can verify
Surface coating is a trade where a bad job shows up by the first summer. The site had to lead with things a homeowner can check: the ROC license, real Google reviews, insurance, and a quote based on an actual measurement.
The Strategy
WE DESIGNED A PREMIUM, PHOTO-LED BRAND EXPERIENCE ON TOP OF A HUB, WHEEL AND SPOKE STRUCTURE BUILT FOR GILBERT AND THE PHOENIX VALLEY.
The epoxy garage floor section uses the same copper-framed slider and dark, high-contrast layout as the paver section.
Lead with the work
Drag-to-compare before and after sliders sit right on the home page, one for paver sealing and one for epoxy garage floors, so a visitor sees the transformation before reading a word. The Our Work page collects real project photos from across the Valley.
A design that feels like the finish
We built a dark, high-contrast look with a warm copper accent, big uppercase headlines, angled photo cards, and copper-framed sliders. It reads premium on a phone and makes sealed pavers and flake floors look the way they do in person. It’s the kind of web design for service businesses we want every client to have.
Gilbert hub, Valley-wide wheel
The home page targets Gilbert, where the family is based. Four service spokes cover paver sealing, epoxy garage floors, travertine sealing, and flagstone sealing for Arizona-wide searches, and 13 city pages, from Queen Creek and Mesa to Scottsdale and Anthem, complete the wheel. Paver sealing leads, with epoxy as the strong second service.
One clear next step
Every page points to the same action: a free on-site measured estimate. The form asks for city and service up front, so the crew knows what they are walking into.
Execution
WE BUILT EVERY TEMPLATE IN BRICKS, THEN REVIEWED THE SITE PAGE BY PAGE AGAINST OUR LAUNCH STANDARDS BEFORE IT WENT LIVE.
- Reusable design system. Headlines, copper buttons, trust strips, sliders, and FAQ blocks are Bricks components, so every service and city page shares the same polish and stays easy to update.
- Proof in the first screen. A trust strip under the hero shows the Google rating, ROC #353769, insurance, and the free measured estimate. Testimonials link to each reviewer’s Google review.
- Mobile first. On phones, a quick-access bar keeps Services, Our Work, Call Now, Reviews, and Areas one tap away, and every phone number is tap-to-call.
- Content that answers buyers. Service pages explain the process in plain language: stripping failed sealer, replacing joint sand, mechanically grinding concrete before epoxy, and why each step matters in Arizona heat and monsoon season.
- Launch review. We checked every page against our pre-launch standards: service pages targeted at Arizona instead of repeating the Gilbert hub keyword, no duplicated FAQs or trust stats, stronger internal links, and one phone number that matches the Google Business Profile everywhere.
- Clean form setup. A single Gravity Forms estimate form with A2P-compliant text message consent serves every page.
The Results
PRO SEAL AZ LAUNCHED WITH A WEBSITE THAT LOOKS LIKE ITS WORK: CLEAN, BRIGHT, AND BUILT TO BOOK ESTIMATES.
- A complete Hub, Wheel and Spoke build at launch: a Gilbert home page, 4 service pages, and 13 city pages, plus About, Our Work, a blog, and a free estimate page.
- Before and after sliders and a project gallery put real Pro Seal AZ driveways and garage floors in front of every visitor.
- A free on-site measured estimate is one tap away on every page, by form or by phone.
- Early visibility: in September 2026, the month the new site went live, our Semrush research showed azproseal.com in Google’s local pack for 44 keywords and in AI Overviews for 11.
This is a fresh launch, so the story here is the build. We track rankings, calls, and estimate requests from day one.
Want a website that looks as good as your work? Talk with our Gilbert team about a Gilbert web design and local SEO build for your service business.
