Mathews, Gold, Kennedy & Snow: TPA & CPA Marketing That Crosses State LinesPhoenix, Arizona
How Ciphers Digital Built a Custom Estimation Tool & Expanded MGKS Reach Across State Lines
Service BusinessProject Goals
Mathews, Gold, Kennedy & Snow (MGKS) wanted to streamline their client quote process, improve website usability, and expand their retirement plan administration and CPA services to clients beyond Arizona.
Retirement TPA & CPA Marketing | Custom Development & SEO in Phoenix, AZ
Mathews, Gold, Kennedy & Snow (MGKS) is a Phoenix, Arizona firm providing retirement plan administration (TPA) and CPA services. Their quoting process was manual, their website usability lagged behind their expertise, and their client base stopped at the Arizona state line.
Ciphers Digital Marketing changed all three, with a custom-built estimation tool, a rebuilt website experience, and the firm’s first-ever SEO campaign.
Professional-services firms like TPAs and CPAs sell trust and precision, but their sales process often runs on email threads and callbacks. For MGKS that meant:
- Every prospect quote required manual work before the firm could respond
- The website wasn’t built to capture or convert search traffic
- Growth was effectively capped at clients the partners could meet in person, in Arizona
A custom estimation tool that quotes for you
We designed and custom-developed an estimation platform built specifically for TPA and CPA firms. Prospects enter their business details and instantly receive a personalized estimate, generated automatically and delivered in real time, with unlimited instant PDF quotes.
The firm’s first SEO campaign
We implemented an SEO strategy targeting “retirement plan administration,” “401k TPA,” and “CPA firms in Phoenix,” optimized every landing page for search intent and lead generation, and deployed schema-rich markup to strengthen visibility in Google results.
The estimation tool was integrated directly into MGKS’s website and connected to the optimized landing pages, so search visitors flow straight into an instant, personalized quote, no manual follow-up required to start the conversation.
Ciphers Digital has been a fantastic resource to my company this year as we upgraded our website and launched our very first SEO campaign. Mike was kind enough to walk us through every step with clear and concise answers as to what he was doing and how it would directly benefit our company. We have had fantastic reviews from the community, and our clients regarding the functionality of the website he developed. The SEO has allowed us to reach clients across state lines without traveling, and we would not have received those leads had it not been for Ciphers did for us. You cant go wrong with Ciphers Digital and Mike is a great guy with a fantastic reputation.
Results
The combined approach of automation and SEO helped MGKS position itself as a forward-thinking retirement TPA and CPA firm serving clients beyond Arizona.
This engagement’s results are documented qualitatively on this page:
- MGKS launched its first-ever SEO campaign and expanded visibility across multiple states.
- The SEO work now generates consistent qualified leads from organic search, clients the firm reaches without traveling, as CEO Shawn Parker notes above.
- Prospects receive accurate estimates within seconds through the custom tool, eliminating the manual quoting process.
- The engagement earned 5-star client satisfaction and positive industry feedback.
Be One Step Ahead of Your Competitors
Ciphers Digital Marketing designs digital tools that save time and close leads faster. Browse more case studies or get in touch, call or text (480) 319-5323.
