Mathews, Gold, Kennedy & SnowRetirement Planning Firm Case Study
How Ciphers Digital Built a Custom Estimation Tool & Expanded MGKS Reach Across State Lines
Service BusinessProject Goals
Mathews, Gold, Kennedy & Snow (MGKS) wanted to streamline their client quote process, improve website usability, and expand their retirement plan administration and CPA services to clients beyond Arizona.
Retirement TPA & CPA Marketing | Custom Development & SEO in Phoenix, AZ
Our Solution
Ciphers Digital developed a Custom Estimation Tool designed specifically for TPA and CPA firms like MGKS. This system lets potential clients input their business details and instantly receive a personalized estimate—automatically generated and delivered in real time.
- Created a fully automatic, custom-built estimation platform integrated into MGKS’s website
- Enabled visitors to generate unlimited PDF quotes instantly
- Optimized all landing pages for search intent and lead generation
- Implemented an SEO strategy targeting “retirement plan administration,” “401k TPA,” and “CPA firms in Phoenix”
- Deployed schema-rich markup to enhance visibility in Google search results
With this system, MGKS’s prospects now receive accurate estimates within seconds, eliminating the manual quoting process and improving conversion efficiency.
Ciphers Digital has been a fantastic resource to my company this year as we upgraded our website and launched our very first SEO campaign. Mike was kind enough to walk us through every step with clear and concise answers as to what he was doing and how it would directly benefit our company. We have had fantastic reviews from the community, and our clients regarding the functionality of the website he developed. The SEO has allowed us to reach clients across state lines without traveling, and we would not have received those leads had it not been for Ciphers did for us. You cant go wrong with Ciphers Digital and Mike is a great guy with a fantastic reputation.
Results
The combined approach of automation and SEO helped MGKS position itself as a forward-thinking retirement TPA and CPA firm serving clients beyond Arizona.
- Launched MGKS’s first-ever SEO campaign to expand visibility across multiple states
- Improved website usability and client engagement with an interactive estimation tool
- Generated consistent qualified leads from organic search—without manual follow-up
- Earned 5-star client satisfaction and positive industry feedback
Be One Step Ahead of Your Competitors
At Ciphers Digital, we design smart digital tools that save time and close leads faster. With a fully automatic, fully personalized, 100% custom-built estimation system, your firm can deliver instant value to every potential client—no manual quoting required.
