How Business Owners Can Use AI Chat Bots to Enhance User Experience and Increase Sales

July 16, 2023
Written by Mike Rux
Call Mike: (480) 319-5323

Are you ready to get your businesses customer service up-to-date and into the future? Investing in an AI chatbot that offers automated customer service using generative artificial intelligence, may be just the tool you need to enhance your websites user experience & customer service.

Image of live chatbot on cell phone with thumb on screen
Customer service and support live chat with chatbot and automatic messages or human servant. Assistance and help with mobile phone app. Smartphone helpdesk for feedback cell.

Instead of relying on outdated methods, which offer limited functionality and create extra work for everyone involved, AI chat-bots are transforming the way customers obtain support – meaning businesses can immediately benefit from increased satisfaction, faster response times and valuable insights into their most pressing queries.

In this post we will discuss how Ciphers Digital Marketing builds businesses high quality ChatGPT like chatbots powered OpenAI using BotPress.  Answer questions from your customers directly on your website using a powerful generative AI chatbot knowledge base.

Robot on wheels talking with hand in air

Before we get into the details of chatbot building services and how they can help your website by thinking, learning, and acting like a real human; here are some resources regarding the AI technologies used to develop business website’s a useful AI knowledge base chatbot.

  • OpenAI: OpenAI is an American based artificial intelligence team, who focusses on building out AI technology that benefits all of humanity. OpenAI is on a mission to develop safe and effective artificial intelligence for humans to benefit from. OpenAI was founded in 2015 and harnesses board members such as Elon Musk.
  • ChatGPT: ChatGPT is a trained artificial intelligence model that interacts with called functions in a conversational way. ChatGPT can answer questions, follow up with users, admit and correct its own mistakes. The OpenAI ChatGPT model can have a detailed dialogues when prompt by providing detailed responses to your requests. ChatGPT uses reinforced learning from human feedback (RLHF).
  • BotPress: BotPress is powered by OpenAI and is capable of building out complete knowledge bases with ChatGPT like chatbots. The platform is free to get started with and offers a pay as you go model, giving you the first 1,000 incoming messages for free.

Now let’s discuss building out a chatbot knowledge base to implement into your website and provide your customers with accurate questions to their answers. At Ciphers Digital, we derive strategies to implement into your chatbot that solve pinpoints ins your business.

Image of backend workflow on Botpress for Ciphers Digital chatbot
This is the chat-bot building process. We implement workflow commands to train chat bots. They will then only deliver the information accessible to them. Meaning you control what they talk about.

Meaning we use Artificial intelligence to help you find the questions and answers that you never knew were in the minds of the humans using your website. LOL, calling customers humans is probably not the best way to interact with them, the AI technology we train will know not to refer to your clientele in a rude manor.

Let’s look at some of the ways that a Botpress AI chatbot gathers its information and relays accurate answers to questions. Remember, we essentially train your bot to get information from only the sources we deem accurate per your business and its operating morals. The Botpress will only look for information in the places we command it to look in.

Example: We can train the AI chatbot to only look on your website for an answer! What does this mean? If the bot cannot find the answer, it will politely inform the user, we then can capture the question and add the answer on your website as an FAQ. Next time the question is asked, the chatbot will scan your site and find the answer to the question.

That means better SEO as some questions will be searched by users and added directly into the search engines, such as Google. We can then make your website show at the top of the search results, and even gain a rich snippet and or knowledge base SERP’s (Search Engine Rank Pages).

Painting of the word SEO on white canvas with multiple colors
Seo sign letters on multi-colored background. Vector design element. Capital letters text.

Before we finish the article, let’s talk about how the chatbot is built on Botpress and what the backend development looks like. Botpress uses and variety of variables to command your custom chatbot to perform prompted actions when called upon. Example: If users ask about a specific service you offer on your website, your bot will provide information about the service.

Then we can tell the bot assistant to ask for an email or phone number. Once those answers are collected, we store them in a Google sheet and essentially gather users’ information to drive lead generation. This means not only is the chatbot a knowledge base, but it also acts as a lead gen tools to drive high quality inquiries about your business.

Image of rocket taking off of labtop and leaving the atmosphere

What does that mean? ROI, as you will gain more customers by answering questions and providing informative knowledge to the potential buyer. Chatbot knowledge bases wear many hats. When trained properly they can:

  • Answer complicated questions about your business services & products.
  • Provide information about your processes and prices.
  • Guide users to specific areas of your website to funnel them into a call to action.
  • Display offsite resources to reinforce your professionalism.
  • Engage in human like conversations to promote exceptional customer service.

In conclusion, we have touched on the many benefits you gain when building and training chatbots to interact on your website with current and potential customers. The chatbots we train at Ciphers Digital, will enhance your website user experience and overall conversion rates. Need more information to get started. Get in touch with Ciphers Digital today and remember. Don’t get behind the curve as your competitors will be one step ahead of YOU!

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