There are many ways to view and explain digital strategies, techniques and tools. Words, phrases and acronyms that are placed into data sheets and reports to communicate value are in most cases mis-understood by the client or not placed in the correct context.Some of these phrases I am referring to are:
CTR – Click Through Rate
Impressions
CPC – Cost Per Click
CPM – Cost Per Thousand Impressions
These are thrown onto reports, without truly distinguishing how they are impacting your financial and social position.
At Ciphers, we try to simplify and make sure we do not loose sight of the broader context that the client needs to understand. This is why we focus all of our data toward a single goal. That goal is to create, grow, maintain, and retain your digital assets that will consistently produce positive results for your business.
What are digital assets? How do you define a digital asset?
The basic rule of thumb that we follow is that if your marketing efforts; whether it be Social Media Marketing via Facebook pages or groups, your website, or your search engine ad campaigns, are producing consistent, positive results to your business both financially and socially then they are classified as an asset. For further information on determining what is an asset click here.
Here are some examples of what we deem to be potential digital assets and the compontents of those assets.
- Account
- Pages
- Groups
- Ad Campaigns
- Pictures
- Videos
- Google My Business
- Ad Campaigns
- Verified Listings
- Account
- Ad Campaigns
- Images
- Videos
- Podcast Series
- Show Scripts
- Account
- Ad Campaigns
- Published Material
- Business Site
- Blog Posts
- Backlinks
- Photos
- Videos
At Ciphers, we holistally assess your digital marketing suite to determine if in fact you are creating assets, or if you are creating cost centers. Every business will have a differnet approach to growing their customer base and retaining those clients. How these assets interact with each other is also important.
