For service businesses across the Phoenix Metro and East Valley
Find Out Why Your Competitors Get More Leads From Google
Get a free, personalized audit of your website, Google rankings, and online visibility. Our Arizona team identifies what's costing you leads and shows you exactly what to fix first.
100% Free • No Obligation • Personalized Review by Our Arizona Team
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Find Out Why You're Not Ranking
See how your business appears on Google compared to local competitors and discover opportunities to improve your visibility.
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Discover What's Costing You Leads
We'll review your website's speed, mobile experience, and conversion opportunities to identify what could be preventing visitors from contacting you.
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Get a Clear Plan to Improve
Receive actionable recommendations prioritized by what could make the biggest difference for your business. No obligation to hire us.
Get Your Free Website & SEO Audit
Tell us a little about your business. Our local team will review your online presence and prepare personalized recommendations before your consultation.
We use your details to run the audit and get back to you. We do not sell or share your information, and no mobile information is shared with third parties for marketing purposes.
Would rather just talk? (602) 844-8072
- A real audit, not a sales deck with your logo dropped on it
- Run by our team in Gilbert, not outsourced and not automated
- No contract, no obligation, no pressure to decide on the call
What happens after you hit send
No surprises, no drip sequence, no sales team calling you six times.
You reserve your spot
Three short steps, about a minute. We only need enough to find your business and start digging.
We run the audit first
Before we ever speak, we pull your site, your Google Business Profile, your rankings and your ad data. The call is findings, not twenty discovery questions.
You get the findings and a plan
We walk you through what we found and what to fix in what order. It is yours to keep and act on, whether you work with us or not.
Pick your own time the second you hit send
Our calendar opens the moment the form goes through, so you can grab a slot while it is in front of you. If you would rather we called to set it up, we will do that instead.
Your customers do not think about you until they need you
Most service businesses in the Valley are paying to stay top of mind. Monthly social ads, a funnel, a free guide, a newsletter nobody opens. It is expensive, and it fights human nature. Nobody thinks about a plumber, a roofer or a landscaper until something breaks, floods, overgrows, or finally gets budgeted.
So you pay to sit in front of people who are not ready, and what comes back is a pile of tire kickers.
The businesses that stay booked are not trying to be remembered. They are trying to be found first, at the exact moment somebody is ready to spend money.
That moment happens in search. A homeowner standing in water on the kitchen floor does not scroll a feed or dig through email. They pick up their phone. Whoever shows up first, with a profile that looks legitimate and a site that loads fast and lets them call in one tap, gets the job. It is rarely the company with the slickest ad. It is the one that was already there.
Fair question: if search works that well, why are you reading this in a feed or off an ad? Because most owners have no idea what they are missing in search, which means they are not searching for us either. That is the entire reason this page exists.
The audit shows you exactly where that is breaking for your business, in plain language, with the fixes ranked by what will move the phone first.
What we actually look at
This is the same review we run before we take on any client. Six areas, every one tied to whether a ready customer can find you and reach you.
The path from landing to phone ringing
Load speed on a phone on cell data, tap target sizes, whether your number is actually clickable, how many steps sit between a visitor arriving and contacting you, and where your forms or booking flow quietly lose people.
Map pack position and Google Business Profile
Where you rank in the map for the searches that matter in each city you serve, your category setup, review pace, photo and post activity, and anything that puts your profile at risk of suspension or a hard reverification.
Hub, Wheel and Spoke content structure
Whether your site is organized so Google can tell which service and which city each page is for, or whether your pages are competing against each other. This is the method we teach and the one most sites get wrong.
Whether you look like a real business
Experience, expertise, authoritativeness and trust. Can a stranger, and Google, tell who does the work, that you are licensed where required, that the photos are yours, and that the company behind the site is genuinely established in the Valley.
How you show up in AI answers
More searches now end with an AI written answer instead of ten blue links. We check how your business is represented there, what questions your pages fail to answer directly, and what is missing for an answer engine to cite you at all.
Where your ad budget is leaking
If you run Google or Meta ads, we pull the search terms actually charging you, the wasted spend, Quality Score drag, and the one that catches most owners out, whether your calls and form fills are being counted correctly in the first place.
Built for service area businesses in the Phoenix Metro and East Valley
We work with companies that go to the customer rather than wait for walk-ins. If your leads come from someone searching in a moment of need, this audit is built for how you sell.
- Landscaping and hardscape
- Plumbing
- HVAC and air conditioning
- Roofing
- Pool service and repair
- Garage doors
- Electrical
- Kitchen and bath remodeling
- Water, fire and mold restoration
- Pest control
- Med spa, chiropractic and dental
- Law firms
- Cleaning and janitorial
- Home inspection
- Waste and portable sanitation
Service area businesses we work with in the Valley
Three builds, three different problems
All three are local service area businesses. Trades and inspection, not retail and not an office downtown.
Ground Zero Plumbing and AC
- Dedicated service and city pages so they compete across the whole East Valley, not just one generic services page
- A site fast enough for an emergency searcher, with high PageSpeed scores documented on the case study
- Popup ordering forms and scheduling built in, turning the website into a booking channel rather than a brochure
- Built to accessibility standards, so nobody who needs a plumber gets locked out
Alta Vista Inspection Services
- Their Google Business Profile was out of action, which for an inspector means invisible in Maps and in Mesa local search
- We got the listing re-verified and reinstated, and the restored knowledge panel is on the case study page
- Ongoing WordPress work fixed the stability and performance problems underneath
- This one is binary rather than statistical. The listing is back, verified, and out of penalty
Straight about the numbers. We do not publish traffic percentages on these three builds, so we are not going to quote any at you. What is on the case study pages is what we did and what changed. On your call we will show you the reporting we actually run, and you can judge it yourself.
Also in the Valley: Blue Fox Garage Doors across Phoenix and the East Valley, VIP Luxury Restrooms, Mesa Waste Services, Modern Smart Home in Chandler, Onyx Integrative Medicine in Gilbert, and Facility Direct in Chandler.
Who is actually running your audit
I am Mike Rux. I founded Ciphers Digital Marketing and I have spent more than 15 years doing this work in Gilbert, out of an office on Higley Road. Your audit is run by our team here, not sent overseas and not generated by a tool that spits out a PDF full of red X marks.
You will get the findings in plain language. If something on your site is fine, I will tell you it is fine. If the problem is that you are paying for clicks on searches that were never going to buy, I will show you the search terms and the dollar amount.
- More than 15 years working with businesses in the Gilbert community
- Semrush Agency Partner and Cloudways partner
- BBB A rating and Gilbert Chamber of Commerce member
- Web Excellence Award winner
- Guest lecturer on digital marketing at BYU Idaho
- Offices in Gilbert and Queen Creek, serving the Phoenix Metro and statewide Arizona
Questions owners ask before they book
Is the audit actually free, or is this a sales call in disguise?
It is free, and there is no charge at any point in the audit. We do this because it is the fastest honest way to show you how we think. About the call: we will tell you what we found and what we would do about it. If you want us to do the work, we will price it. If you want to hand it to your own team or another shop, the findings still work.
How long does it take and how much of my time does it cost?
The form takes about a minute. We spend the real time on our side running the audit before we speak. The call itself is usually 30 to 45 minutes, and you do not need to prepare anything.
What do you need from me?
To start, just your business name, your website and how to reach you. For the deeper sections we will ask for view only access to your Google Business Profile, Google Analytics and your ad account. If you do not want to share those, we still run everything we can see from the outside and tell you clearly what we could not check.
Do you work with businesses outside the East Valley?
Yes. Our offices are in Gilbert and Queen Creek and most of our clients are across the Phoenix Metro and the East Valley, but we work statewide in Arizona and we have clients running nationally as well.
I already have an SEO company. Is this worth doing?
Often it is the most useful time to do it. You will get an independent read on what is working, and specific questions to take back to them. We will point out what your current team is doing well. We are not going to invent problems to win the business.
What results should I expect if we work together?
Nobody can honestly guarantee a ranking, a call volume or a revenue number, and anyone who does is telling you what you want to hear. What we commit to is defined work, a documented starting baseline, and reporting you can actually read. The case studies on this page are real client projects, not a promise about yours.
Find out what a ready customer sees when they search for you
Reserve your free website and business audit. We will have it done before we call, and you will know exactly where your next jobs are going instead.