Meta tags are essential for a good click-through rate and optimized websites. By using our free and easy tool, you can generate meta tags and copy and paste them seamlessly into the HTML source for your index page.
Once you add the meta tags to your website, check to make sure the tags are correct with our Meta Tag Content Analyzer.
Meta tags are responsible for providing information about the website in the HTML of the document’s code. The information they provide is called metadata, and it can be read by web crawlers and search engines. You won’t be able to see meta tags on the actual website, but they are always working in the background.
Google and other search engines use the metadata from meta tags in order to understand all of the information available about a website. While some may fear meta tags are being ignored, they are actually one of the most-viewed parts of your site.
Web crawlers can use the information for purposes ranging from improving your ranking to showing snippets of your website in search results.
Meta tags coupled with other SEO strategies will significantly boost your ratings, but meta tags on their own may not give you the result you’re looking for. Still, it is important to include them.
It is best not to oversaturate your website with meta tags because the quantity of meta tags does not matter so much as the quality. Also, you will bog your pages down with unnecessary code, which can potentially make your site run slower or introduce other problems.
Certain meta tags should be on every single page. The list is small, but it's important to keep it in mind. One of the most necessary tags is the meta content type.
Meta content type announces your character set for the page, and it definitely should be present on every page. If this tag is left out, it could possibly affect how your page loads in web browsers. A meta content type tag is set up like this:
<meta http-equiv="Content-Type" content="text/html; charset=utf-118"/>
The next meta tag with a lot of significance is the meta description tag. Most people who are interested in SEO have had the importance of this tag drilled into their heads.
This tag is used for one sole reason, and that is to describe your page to searchers and potential reviewers on the search engine results page (SERP). The SERP is the first introduction to your site newcomers will have, so this tag holds a lot of weight.
While the meta description tag doesn’t directly improve your ranking, it still has a fair amount of power. The description of your site is a form of copy created to persuade searchers to click on your website.
When writing your meta description, it’s important to remember that you aim to grab the reader's attention. Once you have it, you need to sell your page as best you can with 160 characters.
Your site won’t necessarily be negatively impacted by ‘bad’ meta tags, but they are, without a doubt, a waste of space. Google, expert marketers, and proprietors of SEO agencies have been in agreement about that for the better part of a decade.
The first tag that’s really just clutter is your copyright. The chances are that you have it on your site somewhere plain for people to see. For most websites, the copyright is in the footer. There is no need to reiterate your copyright, especially since it isn’t helping you in any way.
Secondly, you may have a generator meta tag. A generator is the program or software that created the page, which is irrelevant to SEO. The last meta tag we would advise against is the author tag. Like your copyright, your name (or whoever the ‘author’ of the page is) is somewhere on your site. Adding it to your meta tags is a waste of space.
For meta tags you’ll know for sure are beneficial, use Cipher Digital’s free Meta Tag Content Generator. Avoid the frustration of making sure you typed everything just right, and rest easy knowing your meta tags are perfect.