Creating a digital marketing plan can be daunting. There are so many moving parts, and it's easy to feel like you're forgetting something important. But don't worry – we're here to help. As the world of marketing changes, so does the landscape of digital marketing....
What Basic SEO Tools Should I use? How Can I Find Them?
Ciphers Digital dig deep into the SEO industry. Learn about search engine optimization tools & how to use them.
What Should I Budget For New Customer Acquisition
Budgeting and marketing are consistently heard in the same sentence. Rightfully so I many regards, but other times not as much. Overall budget spend is usually spoken about much to early in the marketing process, which can lead to either under funding or over funding your marketing efforts. In both cases leading to sub-optimal results.
Understanding Your Digital Portfolio
Digital marketing today is evolving as fast as the technology that pushes it forward and the number of users using the internet. For perspective, total internet users has increased over 209% in just 10 years from 1.6 Billion users in 2009 to over 4.5 Billion in 2019 (Source).