Budgeting and marketing are consistently heard in the same sentence. Rightfully so I many regards, but other times not as much. Overall budget spend is usually spoken about much to early in the marketing process, which can lead to either under funding or over funding your marketing efforts. In both cases leading to sub-optimal results.
Digital marketing today is evolving as fast as the technology that pushes it forward and the number of users using the internet. For perspective, total internet users has increased over 209% in just 10 years from 1.6 Billion users in 2009 to over 4.5 Billion in 2019 (Source).
There are many ways to view and explain digital strategies, techniques and tools. Words, phrases and acronyms that are placed into data sheets and reports to communicate value are in most cases mis-understood by the client or not placed in the correct context.